BRAND ✶ CAMPAIGNS ✶ IDENTITY
WITH BELLS ON
BRAND STRATEGY
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BRAND STORY
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BRAND PERSONALITY
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BRAND BEHAVIOURS
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BRAND GUIDELINES
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BRAND FILMS
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POSITIONING
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TOV & MESSAGING
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CAMPAIGN STRATEGY
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CAMPAIGN CONCEPTS
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CAMPAIGN CONTENT CREATION
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COPYWRITING
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VERBAL IDENTITY
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BRAND STRATEGY ✶ BRAND STORY ✶ BRAND PERSONALITY ✶ BRAND BEHAVIOURS ✶ BRAND GUIDELINES ✶ BRAND FILMS ✶ POSITIONING ✶ TOV & MESSAGING ✶ CAMPAIGN STRATEGY ✶ CAMPAIGN CONCEPTS ✶ CAMPAIGN CONTENT CREATION ✶ COPYWRITING ✶ VERBAL IDENTITY ✶
I devise killer content, campaigns, copy, and strategy to give brands a distinct voice and identity.
My narrative-led brand work has seen success across brand strategies, stories, guidelines, positioning, purpose, naming, pillars, values, tone of voice and key messaging.
I've also rocked sales decks, penned film scripts, written web copy, and bossed a 4-page ad wrap in the New York Times.
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Creating a brand to spark ideas and shift culture
Cinereach is a film organisation that was looking to rebrand in line with its bold new mission: to support and co-create high-impact, binge-able media to measurably shift culture without alienating its loyal arthouse cinema fanbase.
I led the verbal rebrand, architecting a brand story, tone of voice, campaign concepts and copy, messaging and guidelines.
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During my time at Moving Brands, I worked with Microsoft Advertising to revamp their verbal identity, brand story and tone of voice principles.
To support the brand launch at Cannes, we conceived a suite of campaign ideas and copy for a four-page wrap in The New York Times and ads for the Wall Street Journal and Financial Times. In two weeks, the campaign saw over 6 million impressions in the US and UK.
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In collaboration with Senior Brand Strategists Sarah Agnone and Cici Baxter, I worked with Ibiza Goliaths, The Night League, on the branding of their new hyper club coming to Ibiza in 2025.
We created TOV principles, taglines, positioning, a brand story and scalable launch campaign concepts.
We leaned into ideas of creation, expansiveness and universal principles of physics to forge an identity that was unique, impactful and distinctly cool.
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To celebrate the launch of their new ‘For Rent’ expansion pack, the internationally beloved game SIMS 4 and Premier PR built ‘Landgraab and Sons’, a fictional estate agent featuring user-generated properties. I created listings which were showcased on The Sims official socials.
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Oh crumbs. I can’t talk about my 2024 work for Sky Showtime. It’s a secret. Sorry. But aren’t secrets exciting?
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Rats! I’m not allowed to talk about this one either. I can say it was 2023, and we won a competitive pitch process.
The project involved product design, naming, wireframes and some other secret bits.